Endoscopy has changed the way diseases are diagnosed and treated. The minimally invasive techniques have rapidly gained traction owing to its faster patient recovery, lesser blood loss, minimal chances of secondary infection, reduced operation time and lower overall procedure cost. The market has also evolved rapidly with developments in imaging technologies. 3D high definition endoscopy system deliver highly detailed images thus improving physician experience which reduces time of surgery with minimal or no errors. Olympus, Richard Wolf, Conmed and Xion are leading players offering 3D endoscopy systems.
Broadly the endoscopy devices market has been segmented as follows:
- Endoscope type
- Rigid endoscope
- Flexible endoscope
- Capsule endoscope
- Visualization and recording systems
- Standard definition
- High definition
- Endoscopic operative devices
- Irrigation system
- Insufflation system
- Endoscopic ultrasound
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Due to the dynamic nature of the market, newer products are introduced at regular intervals, giving physicians more scope of improvement and customization in procedures. Endoscopy has been widely applied in various medical fields including cardiology, gastroenterology, neurology, orthopedic and others. For effective distribution and acceptance of latest technology products for the aforementioned medical fields, companies regularly conduct training and development programs for physicians. This also acts promotional campaign, and a major source of feedback, which helps in further refinement of endoscopy devices.
Endoscopic ultrasound enables physicians to closely examine digestive tract and surrounding organs and tissues. In endoscopic ultrasound procedure, an ultrasound probe (placed at the tip of endoscope) is inserted in the gut. Images obtained from endoscopic ultrasound are extremely detailed and accurate, as the ultrasound probe is closest to the affected tissues or organs. These procedures have been helpful in staging cancer, and detecting abnormalities in organs such as liver, gallbladder, stomach and others. Acceptance of endoscopic procedure and gradual replacement of open surgeries with minimally invasive endoscopy technique has been the prime driver for the market globally. In Germany laparoscopic hysterectomy procedures increased from 18 in 2008 to 42 in 2013; while in Italy it grew from 7.5 in 2008 to 2013 (data per 100,000 inhabitants). Worldwide, endoscopy has been routinely performed for biopsy sampling procedures, ligament repair, cholecystectomy and hernia repair.
From the geography point of view, developed nations leads the endoscopy devices market owing to deeper market penetration, and increased education and expertise among physicians regarding endoscopic procedures. However the market is growing rapidly in the Asian countries, as they prepare themselves to attract more and more overseas patients for cheaper medical services.
Globally the market for endoscopy devices is consolidated with top five players accounting for more than 50% of the market share. Key players in the endoscopy devices market include Boston Scientific, Inc., Conmed Corporation, Cook Medical, Covidien Plc., Ethicon, Fujifilm Holding Corporation, Hoya Corporation, Karl Storz GmbH, Smith and Nephew, Stryker Corporation, Richard Wolf GmbH and Olympus Corporation.
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